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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: 

Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: 

Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: 

Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: 

Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: 

Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: 

Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: 

Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: 

Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

My Testimonials

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Seller

John Iglar and his real estate associates were experienced, knowledgeable, and always had our best interests in mind. We sold our property many miles away and were always kept updated promptly on any activity. We recommend John...
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Kate H.

John's incredible knowledge of the LA market, connections, and advice helped us find a home beyond our expectations. He was a supportive and reassuring guide in what can be a stressful endeavor. John is the real estate agent of...
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Buyer

John was incredible on the both sale of our house and the purchase of our new home! He knew how to price our house and was extremely knowledgeable on both ends of our deals. He was so easy to work with - we had a great experien...
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Seller

John helped me with the sale of my apartment and was terrific. We had multiple offers, over asking and I closed in 21 days. I was so happy with him that I used his services and strong knowledge of the Los Angeles real estate ma...
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Seller

John is definitely a 5-star agent. He’s intelligent and has terrific follow-through. Plus deep integrity to satisfy the client. He can explain the process clearly so you will understand what is about to happen either buying or ...
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Allison

We felt confident having John Iglar as our real estate agent to purchase our home. He is friendly and professional and made the process as pleasurable as we could imagine. There were many times that he demonstrated his business...
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Rehi A.

John was an absolute delight to work with. His knowledge of the purchase process, neighborhoods, and LA history made the whole experience fun and less scary for a first-time home buyer. He has a great feel for the market values...
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Seller

Excellent experience. John's sales plan was excellent. The house was on the market for a very short time, and the escrow was even shorter. John was great about keeping us informed--especially important to me because we were 3,0...
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B

Buyer

John is knowledgeable, meticulous, and super friendly. He helped me buy my first home, with minimal hassle. He was totally available to me and very patient. I highly recommend John if you want your experience to be with someone...
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Seller

John provides vast market knowledge, spot-on strategies, and a personality that is just pleasant to work with (especially during what could be a very stressful process). He helped to sell my Santa Monica condo quickly and for w...
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Buyer

John Iglar is a dream come true. He has the perfect composition of professionalism, sharp wit, great taste, and efficiency. We feel truly lucky to have been represented by John. Should we be on the market again we would only us...
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Seller

John was a perfect agent. The house was on the market for a very short time before it sold, and the escrow was even shorter. He kept us informed at all times--important to us because we were already 3000 miles away. He promptly...
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Buyer

John helped me buy my first home with minimal hassle, and it was a great experience. He is meticulous, accessible, and knowledgeable. I felt that I was in great hands at our first meeting, and I was right. My closing went super...
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Buyer

John Iglar is amazing! We looked for about 6 months and just couldn't find a home in our price range that checked all our boxes. So we decided to wait. But then John called us a few weeks later and said he found a property that...
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Buyer

John has a real passion for what he does. He is thorough, detail-oriented, and goes the extra mile for his clients. As first-time home-buyers, my husband and I felt taken care of. He knew how to put us at ease as we moved throu...
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Buyer

John Iglar found me my ideal home about seven years ago. It was my first experience buying real estate and I think I got extraordinarily lucky to have him guiding me. Not only did I end up with a place that exceeded my wishes a...
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Buyer

John went out of his way to help us buy our first home, even though with our modest budget, he would not be reeling in a big commission. We were small fish in a big pond with only 10% down, but John was able to negotiate an ama...
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Buyer

John did an extraordinary job helping me find a condo to purchase in West Hollywood last year. The challenge for both of us was that I am living in London. Throughout a couple of trips to LA and lots of correspondence, I got to...
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Dan F.

I had such a great experience working with John. I was conducting a long-distance search from London for a condo in West Hollywood and getting nowhere until I was introduced to John. He understood what I was trying to accomplis...
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Aaron

John Iglar is a personable and professional agent, who possesses an exhaustive knowledge of the Los Angeles real estate market and an amazing taste level. But most importantly, he helped me and my spouse buy our dream home. Our...
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John advocated for hundreds of buyers and sellers in the most desirable neighborhoods across Los Angeles.

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